Former Ghana Football Association Communications Director Ibrahim Sannie Daara believes Ghana must be willing to make significant financial investments if the Black Stars are to compete consistently with the strongest football nations in the world.
His comments come at a time when discussions continue over the future of Black Stars head coach Carlos Queiroz following Ghana’s exit from the 2026 FIFA World Cup. While many supporters and football stakeholders have debated whether the Portuguese coach should remain in charge, Sannie Daara believes the conversation should also focus on the level of investment Ghana is prepared to make in its technical leadership.
According to him, countries that consistently perform well at major international tournaments do not hesitate to spend money on experienced coaches and highly qualified technical staff. He believes Ghana must adopt a similar mindset if it wants to compete regularly with football’s biggest nations.
His remarks have added another important perspective to the ongoing national discussion about the future direction of the Black Stars.
Debate Continues Over Carlos Queiroz’s Future
Since Ghana’s elimination from the 2026 FIFA World Cup, uncertainty has surrounded the future of Carlos Queiroz.
The experienced Portuguese coach was appointed on a short term contract before the tournament and guided the Black Stars through a challenging campaign that included progression from the group stage before elimination in the Round of 32.
Although Ghana eventually lost narrowly to Colombia, opinions remain divided over Queiroz’s performance.
Some supporters believe he brought greater tactical discipline and defensive organisation to the team, while others feel the Black Stars lacked creativity and attacking quality during crucial moments.
As discussions continue, questions have also been raised about whether Ghana can afford to retain a coach of Queiroz’s experience over a longer period.
Matching Ambition With Resources
Sannie Daara explained that Ghana’s desire to compete with football’s strongest nations should be reflected in the decisions made regarding coaching appointments.
If we want to be among the big boys, we should be able to spend money. We should be able to bring the big brains if we want to be among the top teams in rooms. I’m sure because of this reason we will be unable to keep him [Carlos Queiroz] for the long term.”
His comments underline the belief that attracting and retaining highly respected coaches often comes with significant financial demands.
According to him, countries aiming for sustained success must recognise that quality coaching requires substantial investment.
He believes Ghana should not expect world class results while avoiding the costs associated with employing top technical experts.
Sannie Daara Calls for Greater Investment
Speaking to Citi Sports, Ibrahim Sannie Daara argued that Ghana cannot expect to compete with the world’s elite football nations without making serious financial commitments.
In his view, success at the highest level requires investing in the best coaches available.
He believes countries that consistently challenge for major honours understand the importance of employing experienced football minds who can develop competitive teams.
According to Sannie Daara, Ghana must be prepared to follow that same path if it wants to improve its performances in future international competitions.
He suggested that ambition alone is not enough without the financial backing needed to support it.
Concerns Over Affording Queiroz
Before making these latest remarks, Sannie Daara had already questioned whether Ghana could realistically afford to keep Carlos Queiroz beyond his current agreement. He pointed to reports regarding the coach’s salary as well as the cost of maintaining his technical staff.
Experienced international coaches often work with specialist assistants, analysts, fitness experts and other members of their backroom teams. Supporting such a technical structure requires considerable financial resources.
Sannie Daara suggested that these costs may become a significant challenge for Ghana if the Association wishes to extend Queiroz’s stay. Even so, he believes financial limitations should not discourage the country from pursuing excellence.
Success Comes at a Cost
Despite acknowledging the financial realities, Sannie Daara argued that long term success cannot be achieved without investment.
He believes many of the world’s strongest football nations consistently perform well because they are prepared to spend money on every aspect of football development.
That includes coaching, player development, sports science, performance analysis and modern training methods. According to him, Ghana should view investment in coaching as part of a broader commitment to improving the national team.
He believes spending wisely today can produce greater success in future competitions. Rather than seeing coaching expenses as a burden, he suggests they should be viewed as an investment in the country’s football future.
Ghana’s World Cup Campaign
The discussion comes after Ghana’s participation in the 2026 FIFA World Cup. The Black Stars entered the tournament hoping to make a deep run and restore their reputation on football’s biggest stage.
The team produced several determined performances during the competition and successfully advanced from a difficult group. However, Ghana’s journey came to an end in the Round of 32 after a narrow defeat to Colombia.
Although elimination was disappointing, many observers acknowledged improvements in the team’s defensive organisation under Carlos Queiroz.
At the same time, questions remained about the team’s attacking play and overall balance. Those mixed performances have contributed to the ongoing debate about the future of the coaching position.
Public Reactions Continue
Following Ghana’s exit from the World Cup, football supporters across the country expressed a wide range of opinions.
Some believe the Black Stars made encouraging progress under Queiroz considering the limited preparation time available before the tournament.
Others argue that the national team requires a fresh direction and a longer term rebuilding project. These different opinions have dominated discussions among supporters, former players, administrators and football analysts.
Many people believe the next decision regarding the national team’s coaching position could shape Ghana’s football future for years to come. Sannie Daara’s comments have become part of that wider national conversation.
Building for the Future
The former GFA Communications Director believes Ghana must think beyond immediate tournament results. He suggests that building a consistently successful national team requires careful planning and sustained commitment.
Appointing an experienced coach is only one part of that process. According to Sannie Daara, the country must also provide the financial resources needed for coaches to perform their work effectively.
This includes supporting the technical staff and creating an environment where long term football development can succeed.
Without that commitment, he believes Ghana may struggle to compete regularly with the world’s leading football nations.
Looking Ahead
The Ghana Football Association now faces important decisions as preparations begin for future international competitions.
The Black Stars will soon shift their attention to the 2027 Africa Cup of Nations qualifiers, with supporters hoping the team can continue improving after its World Cup experience.
Whether Carlos Queiroz remains in charge or a new coach is appointed, the discussion about investment in coaching is expected to continue.
Ibrahim Sannie Daara believes Ghana’s ambitions must be matched by a willingness to spend on quality technical leadership.
For him, countries that consistently challenge for the biggest trophies understand the value of employing experienced football minds.
As the Black Stars prepare for the next chapter, his message is clear. If Ghana wants to compete with the world’s football giants, it must be ready to invest like one.
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